RIUNIONE PLENARIA FORZA VENDITA ITALIA

22 December 2014

The L’Oréal “Riunione Plenaria Forza Vendita Italia” meeting concludes a particularly intense and brilliant year for the Industrial Village that proved to be the ideal location for events, meetings, product launches, test drives, concerts and tours, breaking the record of attendance: 110,000 people! In addition to L’Oréal, took turns on stage of the Village – dedicated to the business, sport and solidarity – companies and prestigious brands such as: Poste Italiane, Star, Federmanager, Bosch, Michelin, Continental, Donaldson, Freudenberg, Gattinoni, Grammer AG, Happy Racer, Oerlikon, Petronas Lubrificants International, Renta, Sygenta, Valeo, GLS, in addition to many customers, suppliers, dealers, local and international politicians, students and spontaneous visitors.

The Industrial Village – in the spaces of the showroom and in the Historical Gallery – has hosted five important events, open to the public: “Amiki miei”, a day behind the wheel with the international famous pilot Miki Biasion and other entertainments; “Iveco Check Stop”, a project to monitor the drivers’ health; “History & Glory“, the gathering of historic industrial vehicles, a day dedicated to the exhibition of historic industrial and military vehicles and many other initiatives, among which the narration of the legendary Overland expeditions; and also: the second long awaited edition of the “Village in Festa”, with magic shows, tastings of local foods, exciting challenges in laser shots, the performances of the Experience Freestyler Team and the cabaret presented by Marco Berry with the cooperation of Walter Maffei from Zelig; the second edition of “Torino Motor Show”.

Last but not least, the great event “CNH Industrial per Telethon. E’ in gioco la solidarietà”, a charity evening with many guests: Francesca Pasinelli, Telethon General Director, Alessandra Biffi, Telethon Researcher, some local political authorities, in the presence of the godmother of the initiative, the TV presenter Elisa Isoardi. Hereinafter the three-day Telethon marathon, during which have been held the live RAI television connections from Turin – presented by Gioia Marzocchi – with the special guests Justine Mattera  and Claudia Andreatta. As a backdrop: the cheerfulness of more than 400 athletes, children and adults, who competed in a football tournament five-a-side.